POULTRY PHARMACEUTICAL

“Poultry Meat and egg markets are expected to grow as world population nears 8.2 billion in 2025”

More animal protein will be needed by 2025, due to population growth and rising middle class, especially in emerging markets. Income growth; urbanization; changes in lifestyles and food preferences in addition to continuing population growth could double the demand for meat in the developing world up to 2025. The need to improve competitiveness and production efficiency is becoming increasingly significant, for both domestic markets and international market positioning in particular. Benchmarking performance is increasingly important in this respect, as is the need to remove unnecessary costs in the supply chain. The costs of protein, and diet formulation, for livestock production in relation to performance is a key issue in this regard. Least cost programming to determine the value of each protein source will remain critical.

Key features

• Consumer tastes and behavior
• Market structures
• Competition and production efficiency
• Advances in technology
• Institutional pressures and regulatory requirements
• Environmental considerations
• International and globalization influences
• Political influences